Meet the Team
Welcome to Good Habits Moto Culture. We are a team of creatives, strategists, and riders dedicated to elevating brands within the motorcycle and automotive space. We believe that the best work comes from genuine passion. Whether it’s electric mobility or combustion heritage, we help brands tell stories that connect with the rider’s soul.
DANIEL LESCOT
Designer & Art Director
Daniel Lescot is the Founder and Art Director of Good Habits, where he leads the agency’s creative direction with a strong focus on moto culture, branding, and campaign development.
With a background spanning fashion, motorsports, and design, Daniel brings a rare mix of hands-on build knowledge and high-level creative thinking. Before founding Good Habits, he was Head of Creative EMEA at SUPER73, where he worked across creative direction, campaign development, and custom bike collaborations, alongside technical and specialty build roles.
His earlier career includes senior and freelance design work for brands such as G-Star RAW, Scotch & Soda, Tommy Hilfiger, YAYA, Costes, and others, building deep experience in branding, apparel graphics, visual identity, and concept development.
At Good Habits, Daniel helps shape ideas from concept to execution, combining strategy, design, and moto culture into work that feels distinct, relevant, and built with intent.
MICHAEL VON RUMOHR
Photographer & Filmmaker
Michael von Rumohr is a Photographer and Videographer at Good Habits, creating visual work across moto culture, surf, lifestyle, and brand storytelling.
With a background in social media and content production, Michael combines visual storytelling with hands-on production experience across campaigns, editorial-style content, and social-first deliverables.
Before and alongside Good Habits, he has worked with brands and organizations including SUPER73, Zero Motorcycles, DAB Motors, Robey Sportswear, Telstar SC, and Sony Music, producing photo and video content across launches, events, campaigns, and digital platforms, in both studio and on-location environments.
At Good Habits, Michael helps turn concepts into photo and film work that connects with the machines, products, and communities behind them, with an approach that blends documentary energy and a clean, cinematic style.